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Designing Effective Advertisements and Campaigns

The quality and effectiveness of an advertisement depends upon its three key components including copy, illustration and layout. Each of these three elements plays a critical role and the collective impact of all these elements determines the effectiveness of an advertisement. In this solution you can find the characteristics of an effective ad and what should be the qualities of various elements of an ad.

You will also learn how can a company design an advertising campaign that breaks through the advertising clutter.

Solution Summary

The quality and effectiveness of an advertisement depends upon its three key components including copy, illustration and layout. Each of these three elements plays a critical role and the collective impact of all these elements determines the effectiveness of an advertisement. In this solution you can find the characteristics of an effective ad and what should be the qualities of various elements of an ad.

You will also learn how can a company design an advertising campaign that breaks through the advertising clutter and creates a distinctive appeal and impact.

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