the company's marketing agenda
Not what you're looking for?
Analyze two different ad campaigns for the same product as well as two campaigns for a similar, competing product. Your mission is to find the common ideology that links each of these sets of marketing campaigns together and make an argument about the company's marketing agenda (beyond the obvious one to sell a product). Do this for each of the companies. Consider what audience the campaigns are targeting. What image are they trying to create for themselves through the campaign? Do you find these commercials (arguments) effective? How do they incorporate rhetorical appeals into their marketing? (pathos = emotion; logos = logic; ethos = authority). Pair them together and see what (if any) arguments they are making against one another. How do their demographics (audiences) differ? How are they the same?
Purchase this Solution
Solution Summary
A company's marketing agenda is assessed in this posting. Two different ad campaigns for the same product are analyzed.
Solution Preview
Hello,
I think I may be able to help you with your question. One way to do this is to choose advertisements for two competing products, like Gatorade and another energy drink. The following is one way you might approach the assignment.
What your teacher is asking you to do is a RHETORICAL ANALYSIS of the advertisement.
Here are the steps you need to take: Lets say you're looking at ads for smoking, but any product will work. Cars, boats, fashion, you name it. When you begin to ANALYZE two products, you should have no trouble with coming up with at least 7 pages. ...
Purchase this Solution
Free BrainMass Quizzes
Literary Elements
Quiz yourself on basic literary elements! Understand important terms necessary for ELA!
Academic Research and Writing
This is a quiz that tests students’ knowledge about the research, revision, and writing processes.
The Short Stories of Edgar Allan Poe
How well do you know Poe? This brief quiz will take a look at key plot points, characters, and settings of several of Poe's short works.
Reading Comprehension - “Why children as young as three are sent to boarding school in China”
Exercise your reading comprehension muscles! This quiz is intended to determine students' comprehension of the article “Why children as young as three are sent to boarding school in China” (found at http://www.bbc.co.uk/news/magazine-24624427).
Learning Genres
This quiz gives students an easy way to practice learning about different genres of writing by associating current movie pictures and stories with a given category. The listing of genres provided are terms that every college student must learn while matriculating through school.