Purchase Solution

Pros and Cons of using Any One Medium to Advertise

Not what you're looking for?

Ask Custom Question

2. We have started to discuss various media types/mediums that can be used to convey an advertising message.
Choose a product or service at your current job. Tell us what it is (a brief description may be necessary).

Next, choose one the following mediums and list the Pros and Cons of using this medium to advertise the product/service you chose.

Cable TV
Network TV
Facebook
Mobile messaging
Magazine print
Newspaper print
Flyer distribution
Radio
Sponsorship
Internet banners
Word of Mouth
Direct Consumer Contact (booths at trade shows, fan fests etc.)

Finally, tell which media types you would use (feel free to add some that are not listed above) in a comprehensive advertising campaign and why you would choose those mediums (think budget, target market, relevance to your product etc.)

Please provide all references used.

Purchase this Solution
Solution Summary

The solution discusses the pros and cons of using any one medium to advise a product or service.

Solution Preview

Advertising

Answer - 2

The product selected for the discussion at my current job is a chair. I am working in a furniture house that provides various types of furniture for making people life comfortable and relaxing. The product selected here is Chair that is usually seen as a support for sitting. Most of us are not able to identify the health hazards of wrong posture while studying or working in office. Our furniture house designs various types of comfortable chairs that furnish our customers with more and more comfort.

For ...

Purchase this Solution
Free BrainMass Quizzes
Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce

Organizational Leadership Quiz

This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.

Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

View More Free Quizzes
Related BrainMass Solutions

  • Different Sized Companies

    This solution provided the pros and cons of working for a variety of sizes of companies as well as examples provided to clarify further.

  • Pros and cons of leasing verses buying hardware

    267088 Pros and cons of leasing verses buying hardware Please provide the pros and cons of leasing verses buying hardware. What are some of the pros and cons of leasing verses buying hardware? Which would you prefer and why?

  • Wireless Technologies: Pros and Cons for a Company

    However, with all of RFID pros, there are a few cons to using this reader. One of the major cons of this device is the cost especially for small dollar value item manufacturers ("Pros and Cons of RFID", 2004).

  • Pros and cons of mass marketing and individual marketing

    the topic with a good outline of pros and cons.

  • Best Medium for Healthy Food Sales

    Be sure to cover the pros and cons of each medium in your answer. What about print media, especially given the current external marketing environment (economic, legal, social, cultural, etc.)?

  • Retraining existing employees

    (http://www.helium.com/items/1748609-pros-and-cons-of-external-recruiting). However, there are several weaknesses.

  • Employees, Pay Levels and Recruitment

    The pros and cons of having an organizations "pay level" below, at and above market are also discussed, as well as the various sources an organization can use to recruit from and the pros and cons of them.

  • Understanding the effectiveness of promotions

    305810 Understanding the effectiveness of promotions Cooperative Advertising 1 Need a description of Cooperative Advertising. 2 Identify the pros and cons, and any restrictions surrounding its use. 3 What companies or situations would this promotion

  • Compensation: Pros & Cons of Disclosure

    Assess the pros and cons of your organization's communication approach in regard to compensation practices. Offer a different strategy that would provide more value to your organization as well as its employees.

View More Related Solutions