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    Pros and cons of mass marketing and individual marketing

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    I need help in providing a business example of the use of mass marketing and an example of individual marketing and the pros and cons of each.

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    Mass marketing is when a business tries to sell products to as many people as they can. Example of the use of mass marketing: Wal-Mart is a wonderful example of mass marketing. They market a wide array of products to anyone who may need these products. They use TV, radio, newspapers, direct mail, coupons, to advertise specials both in the brick-and-mortar stores and online.

    Individual ...

    Solution Summary

    The 246 word solution covers the topic with a good outline of pros and cons.