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Pros & Cons of Healthcare Advertising Directly to Consumers

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Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer (e.g., ads about new medications, billboards for new hip and knee implants, etc.). What do you see as the pros and cons?

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Solution Summary

This solution discusses the pros and cons of healthcare marketing directly to consumers. Includes APA formatted reference.

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The benefits of pharmaceutical and medical supply companies marketing directly to the consumer include the opportunity for consumers to learn about healthcare items that may potentially solve a problem for them. The advertisements draw attention to treatment options and also outline in full the potential side ...

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Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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