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    Pros & Cons of Healthcare Advertising Directly to Consumers

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    Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer (e.g., ads about new medications, billboards for new hip and knee implants, etc.). What do you see as the pros and cons?

    © BrainMass Inc. brainmass.com October 10, 2019, 8:05 am ad1c9bdddf
    https://brainmass.com/health-sciences/marketing-in-health-care/607965

    Solution Preview

    The benefits of pharmaceutical and medical supply companies marketing directly to the consumer include the opportunity for consumers to learn about healthcare items that may potentially solve a problem for them. The advertisements draw attention to treatment options and also outline in full the potential side ...

    Solution Summary

    This solution discusses the pros and cons of healthcare marketing directly to consumers. Includes APA formatted reference.

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