Preemptive price reductions
Not what you're looking for?
A competitor of your pharmaceutical company is about to launch a product that will challenge one of your very profitable medications. At a marketing strategy meeting, one colleague recommends a preemptive price reduction to maintain market share. Discuss the pros and cons of this suggestion.
Purchase this Solution
Solution Summary
This solution provides the pros and cons in utilizing a preemptive price reduction in order to maintain market share.
Solution Preview
Hello. I provide the following to assist you.
The pros of a preemptive price reduction to maintain market share is that it may allow you to retain the current consumers that you have with your company as opposed to said consumers going to your competitors for similar products. Further, your consumers will be happier with the preemptive price reduction as it will ...
Purchase this Solution
Free BrainMass Quizzes
Understanding the Accounting Equation
These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.
Organizational Behavior (OB)
The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.
Basics of corporate finance
These questions will test you on your knowledge of finance.
Balance Sheet
The Fundamental Classified Balance Sheet. What to know to make it easy.
Team Development Strategies
This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.