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    Declining Competitive Position Strategy Options

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    Potentially attractive strategy options for a company in an also-ran or declining competitive position include which of the following:

    - A strategy to merge with or acquire other firms in an attempt to join forces and create a stronger enterprise
    - A guerrilla warfare strategy
    - A harvesting strategy aimed at turning the firm into a cash cow instead of a cash hog by selling off some of the company's assets
    - A preemptive strike strategy
    - Buying market share with deep price cuts and trying to gain significantly greater buyer recognition and attention shifting to a strategy that is largely a carbon copy of the market leader's strategy
    - An offensive turnaround strategy, a fortify-and-defend strategy, an immediate abandonment strategy, or an end-game strategy
    - Broadening the company's product line to incorporate models and styles not offered by rival firms, boosting advertising, cutting prices, and/or aggressive internal efforts to correct the company's resource deficiencies

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    Solution Summary

    This response outlines some potential strategy options for companies that are in a declining competitive position.