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How to Apply Different Business Strategies

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Use your target organization and one other organization of your choice. For each organization, choose one of the eleven business strategies and provide both the definition of the strategy and an example of how it is applied in the organization. Use the form as displayed in the attached document and identify an example other than those provided in the book.

Strategy // Definition
Forward Integration // Gaining ownership or increased control over distributor or retailers
Backward Integration // Seeking ownership or increased control of a firm's suppliers
Horizontal Integration // Seeking ownership or increased control over competitors
Market Penetration // Seeking increased market share for present products or services in present markets through greater marketing efforts
Market Development // Introducing present products or services into new geographic area
Product Development // Seeking increased sales by improving present products or services or developing new ones
Related Diversification // Adding new but related products or services
Unrelated Diversification // Adding new, unrelated products or services
Retrenchment // Regrouping through cost and asset reduction to reverse declining sales and profit
Divestiture // Selling a division or part of an organization
Liquidation // Selling all of a company's assets, in parts, for their tangible worth

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Solution Summary

This response discusses the business strategies of Apple and Nestle. The marketing strategies are defined.

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Apple Inc.
Apple Computers is well known in the industry for giving new and innovative products which cater to latent requirements of consumers. Apple uses product development business strategy. Extensive research and development activities are undertaken to build a revolutionary product with functionalities lacking in others. For example Apple launched iPod, based on customer's need to take their music along wherever they go. In ...

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