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Kraft Foods Strategic Choices

Using the Kraft Foods Group, we will be integrating the results of our SWOT with our chosen strategy.

Create a 5x5 table with the four strategies listed across the top and the four SWOT variables at left as follows:

Low Cost Differentiation Focus Preemptive
Strengths

Weaknesses

Opportunities

Threats

Select an element from any analytical models that contributes to each of the four SWOT variables. For example, for Weaknesses, you might select an element from Porter's Value Chain (say, operations).

Enter the elements you have chosen with the corresponding SWOT variable. Below, "strong competitive rivalry" has been chosen for Threats. Note that other choices could have been high barriers to entry, high bargaining power of suppliers or customers, high substitutability (from Five Forces analysis), or a specific political, economic, social, or technological factor (from PEST). Complete this process for all four SWOT variables.

Low Cost Differentiation Focus Preemptive

Strengths

Weaknesses

Opportunities

Threats:
Strong Competiton
Rivalry

Indicate the impact each strategy might have on each SWOT factor you have chosen by offering a business action that will address the SWOT. For example, follow the threat "strong competitive rivalry" across all four generic strategies. How would a low-cost strategy address an industry environment characterized by intense rivalry? What about a differentiation strategy? Focus? Preemptive?

Low Cost Differentiation Focus Preemptive

Strengths

Weaknesses

Opportunities

Threats:
Strong competitive Undercut rivals on Brand loyalty Find an underserved Beat rivals out of the
rivalry price through operational attracts repeat market segment that gate, establish dominant
economies customers rivals are unwilling position
to serve

The strategic action you choose to fill in a given blank should do two things: 1) offer a tactic for taking advantage of a strength or opportunity or for managing a threat or weakness, and 2) follow the basic thrust of the strategy in that column.

Refer to the attached files for more background information.

Attachments

Solution Summary

A 5x5 table addressing an area each from strengths, weaknesses, opportunities and threats against different strategies is provided.

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