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    Direct Marketing

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    Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer (e.g., ads about new medications, billboards for new hip and knee implants, etc.). What do you see as the pros and cons?

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    All in all, I see it as both a blessing and a curse. As far as pros, direct consumer advertisements by pharmaceutical companies helps to educate patients in a personal, swift, and patient friendly manner. Increased patient autonomy and empowerment over their health and wellness statuses can also occur. Research attests that increased trust and collaboration is also possible as "More people are ...

    Solution Summary

    Some pros and cons are briefly presented in this 100 word solution to discuss the newer trend of pharmaceutical and medical supply companies directly marketing to consumer.

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