Explore BrainMass

Explore BrainMass

    Direct Marketing

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer (e.g., ads about new medications, billboards for new hip and knee implants, etc.). What do you see as the pros and cons?

    © BrainMass Inc. brainmass.com October 10, 2019, 8:31 am ad1c9bdddf

    Solution Preview

    Welcome warmly to BrainMass! Please rate 5/5 for my sample ideas and APA references.

    All in all, I see it as both a blessing and a curse. As far as pros, direct consumer advertisements by pharmaceutical companies helps to educate patients in a personal, swift, and patient friendly manner. Increased patient autonomy and empowerment over their health and wellness statuses can also occur. Research attests that increased trust and collaboration is also possible as "More people are ...

    Solution Summary

    Some pros and cons are briefly presented in this 100 word solution to discuss the newer trend of pharmaceutical and medical supply companies directly marketing to consumer.