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    SWOT analysis

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    The SWOT analysis is one of the most important components of a marketing plan. It also is important to use to analyze the integrated marketing program. Conduct a SWOT analysis of the direct marketing techniques used to market your favorite motor vehicle (car/truck/SUV/motorcycle/etc.). Review the strengths and weaknesses from both a retail consumer point of view as well as a business person's point of view. For the opportunities and threats, prepare them from your point of view as the direct marketer. Use a maximum of three bullet points for each SWOT component. Comment on at least two other postings and, without debating the analysis, recommend a response to some weaknesses or threats that are listed.

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    The response addresses the queries posted in 397 words with references.

    //The given discussion paper is based on the 'Direct Marketing Techniques'. Before, we talk about the marketing techniques; first of all, we have to understand the meaning of the 'direct marketing'. In this part, we will discuss about the SWOT Analysis of the most important component of a Marketing Plan. //

    Direct Marketing Techniques

    Direct marketing is demassified marketing and it deals with customers on a one-to one basis. In this marketing, the marketer approaches the customers individually, communicates with them on a one-to one basis and even offers products that are modified to suit the requirements of the chosen customers (Kotler, 2002). I have ...

    Solution Summary

    The response addresses the queries posted in 397 words with references.