Swot Analysis and Tows Matrix

SWOT and TOWS Analysis

The traditional SWOT analysis produces a document that characterizes the internal Strengths and Weaknesses of a firm and the external Opportunities and Threats of a business in search of situational awareness and market position.

This solution adds value to traditional SWOT artifacts by adding the TOWS (toes) dimension (which is just SWOT spelled backwards). The TOWS artifact enhances the traditional four-box grid with an inner dimension that facilitates the definition of concrete action items born from matching the Strengths and Weaknesses to specific Threats and Opportunities that were identified during the initial SWOT analysis.

TOWS analysis is considered more valuable in strategic planning projects.

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