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    SWOT and TOWS Analysis

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    What is a SWOT analysis? Consider an organization you are familiar with or an organization you select through research. How would a SWOT analysis be incorporated into the quality process during the planning phase?

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    A SWOT analysis is a four-phased approach to formulating new strategy for a business: STRENGTHS, WEAKNESSES, THREATS & OPPORTUNITES. You first characterize the strengths and weaknesses of the firm (it's internal core competencies and failings). Then you examine the external components: Threats and Opportunities. These are market threats and opportunities ...

    Solution Summary

    The solution defines SWOT analysis and how to complete it. Templates and instructions are provided as attachments.

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