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SWOT and TOWS Analysis

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What is a SWOT analysis? Consider an organization you are familiar with or an organization you select through research. How would a SWOT analysis be incorporated into the quality process during the planning phase?

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A SWOT analysis is a four-phased approach to formulating new strategy for a business: STRENGTHS, WEAKNESSES, THREATS & OPPORTUNITES. You first characterize the strengths and weaknesses of the firm (it's internal core competencies and failings). Then you examine the external components: Threats and Opportunities. These are market threats and opportunities ...

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The solution defines SWOT analysis and how to complete it. Templates and instructions are provided as attachments.

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SWOT and TOWS Analysis

The traditional SWOT analysis produces a document that characterizes the internal Strengths and Weaknesses of a firm and the external Opportunities and Threats of a business in search of situational awareness and market position.

This solution adds value to traditional SWOT artifacts by adding the TOWS (toes) dimension (which is just SWOT spelled backwards). The TOWS artifact enhances the traditional four-box grid with an inner dimension that facilitates the definition of concrete action items born from matching the Strengths and Weaknesses to specific Threats and Opportunities that were identified during the initial SWOT analysis.

TOWS analysis is considered more valuable in strategic planning projects.

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