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SWOT Analysis

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Any help would be appreciated. Just (marking up) identifying if S,W,O or T with any comments on the attached doc is fine.

Assignment states : you are a consultant to Fortune management and you have been asked to assess this company's current situation and to provide recommendations on strategies that the company should pursue to address its current problems ... For example, when recommending alternatives, consider the alternatives proposed in Looking Towards The Future at the end of the case but you are not bound to offer these alternatives.

If you have time, current info to add to pdf: http://www.timeinc.net/fortune/mediakit/businessandfinance/fortune/about.html

Depending on deliverable will pay more. Not sure how to price. Thanks!

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Thank you for posting today. It is my goal to provide ideas, definitions, research help, and instructions on how you, the student, should approach the assignment.

First, and foremost, I'll go ahead and discuss what a SWOT analysis is, followed by a look at each area of the SWOT in regards to the attached case study.

"SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors.

In SWOT, strengths and weaknesses are internal factors. For example:A strength could be:
Your specialist marketing expertise.
A new, innovative product or service.
Location of your business.
Quality processes and procedures.
Any other aspect of your business that adds value to your product or service.
A weakness could be:
Lack of marketing expertise.
Undifferentiated products or services (i.e. in relation to your competitors).
Location of your business.
Poor quality goods or services.
Damaged reputation.
In SWOT, opportunities and threats are external factors. For example: An opportunity could be:
A developing market such as the Internet.
Mergers, joint ventures or strategic alliances.
Moving into new market segments that offer improved profits.
A new international market.
A market vacated by an ineffective competitor.
A threat could be:
A new competitor in your home market.
Price wars with competitors.
A competitor has a new, innovative product or service.
Competitors have superior access to channels of ...

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