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SWOT and Environmental Analysis

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Please comment how and why a SWOT and environmental analysis are similar or different?

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Please comment how and why a SWOT and environmental analysis are similar or different?

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Environmental analysis, which is the first step in the strategic planning process, includes a comprehensive analysis of an organization's internal as well as external environment using a wide range of tools such as SWOT, Porter's industry analysis, etc. SWOT is one of the key tools of environmental scanning that is used for conducting internal environmental scanning. Therefore, in a ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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