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Importance of Environmental Scanning

Discuss the concept, purpose and application of environmental scanning.

© BrainMass Inc. brainmass.com June 20, 2018, 12:45 pm ad1c9bdddf

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Environmental scanning includes extensive evaluation and analysis of both internal as well as external environment of the company. Internal environmental analysis can be done by using methods such as SWOT analysis. The ...

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Environmental scanning includes extensive evaluation and analysis of both internal as well as external environment of the company.

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