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    Importance of Environmental Scanning

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    Discuss the concept, purpose and application of environmental scanning.

    © BrainMass Inc. brainmass.com December 24, 2021, 6:24 pm ad1c9bdddf
    https://brainmass.com/business/swot/111530

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    Environmental scanning includes extensive evaluation and analysis of both internal as well as external environment of the company. Internal environmental analysis can be done by using methods such as SWOT analysis. The ...

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    Environmental scanning includes extensive evaluation and analysis of both internal as well as external environment of the company.

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