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Importance of Environmental Scanning

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Discuss the concept, purpose and application of environmental scanning.

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Environmental scanning includes extensive evaluation and analysis of both internal as well as external environment of the company.

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Environmental scanning includes extensive evaluation and analysis of both internal as well as external environment of the company. Internal environmental analysis can be done by using methods such as SWOT analysis. The ...

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  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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