Explore BrainMass

The Importance of Environmental Scanning

When you think of and consider environmental scanning and competition, what would you scan to obtain competitive edge? How would strategic management help you attain your goal?

Environmental scanning is one essential component of the global environmental analysis. Environmental monitoring, environmental forecasting and environmental assessment complete the global environmental analysis. The global environment refers to the macro environment which comprises industries, markets, companies, clients and competitors. Consequently, there exist corresponding analyses on the micro-level. Suppliers, customers and competitors representing the micro environment of a company are analyzed within the industry analysis. [1]

Solution Preview

One thing that I would scan to obtain a competitive advantage would be the outcomes of the current operational methodologies that are being utilized within the organization's internal operational paradigm. This is due to the fact that detecting inefficiencies and correcting them, would increase the operational effectiveness of ...

Solution Summary

This solution describes the importance of environmental scanning