Ethical issues in business
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What are the strengths and limitations of benchmarking, SWOT analysis, and environmental analysis?
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The strength of benchmarking is that it helps improve performance. Further it helps introduce new and specific metrics that measure present performance. Benchmarking helps the organization focus on change. It provides direction for the change process. The disadvantages of benchmarking are that using metrics suitable for competitors is not equitable because the circumstances of companies are different. Further, when managers attain the benchmarks there is complacency and arrogance. Most ...
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