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Value of the TOWS Matrix in Strategy Formulation

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Discuss the value of the TOWS Matrix in strategy formulation. Do you agree with this way of generating strategic alternatives? Why or why not?

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This solution discusses the value of the TOWS Matrix in strategy formulation in 263 words.

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It is common for companies to attempt to identify their strengths, weaknesses, opportunities and threats in their external environment. This demands that distinct strategic choices be made. The TOWS Matrix allows for these choices to be laid out in a cohesive manner. It provides a conceptual framework for systematic analysis that matches the external threats and opportunities with the internal ...

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