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Why is the SWOT matrix a useful tool in strategy formulation

Why is the SWOT matrix a useful tool in strategy formulation? Would it not be better for a firm to simply concentrate on enhancing its strengths and minimizing its weaknesses? Alternatively, would it not be better for a firm to avoid the SWOT approach altogether and remain flexible? Explain.

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Why is the SWOT matrix a useful tool in strategy formulation? Would it not be better for a firm to simply concentrate on enhancing its strengths and minimizing its weaknesses? Alternatively, would it not be better for a firm to avoid the SWOT approach altogether and remain flexible? Explain.

There are many direct advantages to a firm conducting an SWOT analysis. When a comprehensive SWOT analysis is conducted, it allows the firm to zero in on their strengths. The business can then develop strategies to bring their strengths to an even higher level. Those same strengths can also be used to work on the identified ...

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Why is the SWOT matrix a useful tool in strategy formulation? Would it not be better for a firm to simply concentrate on enhancing its strengths and minimizing its weaknesses? Alternatively, would it not be better for a firm to avoid the SWOT approach altogether and remain flexible? Explain.

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