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The marketing mix consists of six major modes of communications which are advertising, sales promtion, events and experiences, public relations, direct marketing and personal selling. Please show how you would use personal selling and direct marketing in marketing a baskeball sneaker.

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The marketing mix consists of six major modes of communications which are advertising, sales promtion, events and experiences, public relations, direct marketing and personal selling. Please show how you would use personal selling and direct marketing in marketing a baskeball sneaker.

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In marketing a baseball sneaker, personal selling can be useful in enhancing the overall customer satisfaction. For example, personal selling can be used effectively in stores where consumers will visit to shop for these sneakers. Salespersons in these stores will personally assist the consumers in chosing the right sneakers for them and thus, enhancing their overall shopping experience with personalized sales assistance. Such instore assistance will make the choice of the right product easier for the consumers and will generate positive word of mouth publicity from the consumers as they will advise other people also to visit the store to chose the right pair of sneakers.

The advantage of personal selling ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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