Personal selling and direct marketing

The marketing mix consists of six major modes of communications which are advertising, sales promtion, events and experiences, public relations, direct marketing and personal selling. Please show how you would use personal selling and direct marketing in marketing a baskeball sneaker.

Solution Summary

The marketing mix consists of six major modes of communications which are advertising, sales promtion, events and experiences, public relations, direct marketing and personal selling. Please show how you would use personal selling and direct marketing in marketing a baskeball sneaker.