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Matrix Comparing the Five Elements of the Promotional Mix

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How could I develop a matrix which compares the five elements of the promotional mix based on the following 3 criteria:

1) To whom you deliver the message
2) What you say
3) When you say it

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Solution Preview

To develop a matrix which compares the five elements of the promotional mix based on the given 3 criteria, start by listing down the five elements of promotional mix vertically. At the top and going horizontally, list the 3 criteria you have, each having a chance to correspond with the promotional mix elements that ...

Solution Summary

Explains how to develop a matrix which compares the five elements of the promotional mix (advertising, public relations, sales promotion, direct marketing and personal selling).

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