Matrix Comparing the Five Elements of the Promotional Mix
Not what you're looking for?
How could I develop a matrix which compares the five elements of the promotional mix based on the following 3 criteria:
1) To whom you deliver the message
2) What you say
3) When you say it
Purchase this Solution
Solution Summary
Explains how to develop a matrix which compares the five elements of the promotional mix (advertising, public relations, sales promotion, direct marketing and personal selling).
Solution Preview
To develop a matrix which compares the five elements of the promotional mix based on the given 3 criteria, start by listing down the five elements of promotional mix vertically. At the top and going horizontally, list the 3 criteria you have, each having a chance to correspond with the promotional mix elements that ...
Purchase this Solution
Free BrainMass Quizzes
Basics of corporate finance
These questions will test you on your knowledge of finance.
SWOT
This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.
Balance Sheet
The Fundamental Classified Balance Sheet. What to know to make it easy.
Managing the Older Worker
This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce
Academic Reading and Writing: Critical Thinking
Importance of Critical Thinking