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Communication is central to marketing: Discuss integra

Communication is central to marketing:

Discuss integrated marketing communications and the communication process.

Describe the promotional mix.

How does the promotional mix change over the product life cycle?

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Discuss integrated marketing communications and the communication process.

-- Integrated marketing communications involves coordinating all of the organization's promotional and advertising activities. By coordinating each activity, it results in a customer-focused message from the company, about their products and services. When integrated marketing communications are strategically designed, the message is consistent, which is one of the main keys in marketing. Customers both want and need consistent, focused marketing messages in the communication process. The ...

Solution Summary

Communication is central to marketing:

Discuss integrated marketing communications and the communication process.

Describe the promotional mix.

How does the promotional mix change over the product life cycle?

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