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E-Business Help: Describe the various marketing tools used on Citibank, European Central Bank, and GSPAY's web sites.

E-Business Help: Describe the various marketing tools used on Citibank, European Central Bank, and GSPAY's web site

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This essay will compare three different financial entities and the marketing tools that they use. Citibank, European Central Bank and GSPAY all have similarities in their marketing techniques but they also have some big differences. Each is unique in its own right.

Citibank (www.citibank.com) uses several marketing tools. These include advertising (in general). They use an electronic format to do this. Online marketing is a great tool to use for this company. They also use mass communication as they are communicating to a large audience. They use some forms of sales promotion by offering a special free service of ...

Solution Summary

The cited solution compares the three different financial entities and the marketing tools that they use. Even though all three companies work in the financial industry, they do differ in their strategies and use of marketing tools. The unique qualities are noted in the separate paragraphs for each entity.

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