Purchase Solution

E-Business Help: Describe the various marketing tools used on Citibank, European Central Bank, and GSPAY's web sites.

Not what you're looking for?

Ask Custom Question

E-Business Help: Describe the various marketing tools used on Citibank, European Central Bank, and GSPAY's web site

Purchase this Solution

Solution Summary

The cited solution compares the three different financial entities and the marketing tools that they use. Even though all three companies work in the financial industry, they do differ in their strategies and use of marketing tools. The unique qualities are noted in the separate paragraphs for each entity.

Solution Preview

This essay will compare three different financial entities and the marketing tools that they use. Citibank, European Central Bank and GSPAY all have similarities in their marketing techniques but they also have some big differences. Each is unique in its own right.

Citibank (www.citibank.com) uses several marketing tools. These include advertising (in general). They use an electronic format to do this. Online marketing is a great tool to use for this company. They also use mass communication as they are communicating to a large audience. They use some forms of sales promotion by offering a special free service of ...

Purchase this Solution


Free BrainMass Quizzes
Introduction to Finance

This quiz test introductory finance topics.

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

Income Streams

In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.