Marketing tools used by borders.com
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Describe the marketing tools used by Borders.com.
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The marketing tools used by Borders.com are described.
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Web sales for Borders are all conducted through Borders.com and Waldenbooks.com in partnership with Amazon. Amazon handles the sales/distribution function and coordinates online marketing research.
Borders provides some site content such as:
- Promotions,
- Special events and
- A store locator.
A summer reading link sends the shopper to a page on Borders' site that lists summer reading suggestions and book details. The store locator link allows customers to find a bricks-and-mortar store, check its inventory and use functions like the "in-store express pick up" that combines the ease of online ordering with the convenience of paying for the ...
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