Describe the marketing tools used by Borders.com.© BrainMass Inc. brainmass.com March 4, 2021, 8:00 pm ad1c9bdddf
Web sales for Borders are all conducted through Borders.com and Waldenbooks.com in partnership with Amazon. Amazon handles the sales/distribution function and coordinates online marketing research.
Borders provides some site content such as:
- Special events and
- A store locator.
A summer reading link sends the shopper to a page on Borders' site that lists summer reading suggestions and book details. The store locator link allows customers to find a bricks-and-mortar store, check its inventory and use functions like the "in-store express pick up" that combines the ease of online ordering with the convenience of paying for the ...
The marketing tools used by Borders.com are described.