Explore BrainMass
Share

Market Research Implementation Plan: Research Tools Paper

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

Hello, I need assistance with the following assignment.

Prepare a paper in which you examine the applicability of different marketing research tools to the scenario you selected for your Market Research Implementation Plan: Problem Identification and Project Outline. Address the following in your paper:

a. Select four different research tools
b. Compare and contrast your selected research tools

Be sure to properly cite your references. If you used an electronic source, include the URL. If you used a printed source please attach a copy of the data to your paper.

Thank you.

© BrainMass Inc. brainmass.com October 25, 2018, 2:31 am ad1c9bdddf
https://brainmass.com/business/marketing/market-research-implementation-plan-research-tools-paper-303192

Solution Preview

Running Head: MARKETING RESEARCH TOOLS

Compare &Contrast between Different Marketing Research Tools

Marketing Research Tools
The market research tools are quite important to perform the activities of a project in an effective manner. In problem identification and outlining the project, different marketing tools could be utilized by a project manager. Following are the important marketing research tools, which are generally used by the organization -
1. Questionnaire - It is one of the important research tools that include a series of questions to gather the information from the respondents for a particular product or service. It includes several types of questions that provides simple and compile data to the ...

Solution Summary

The market research implementation plan for research tool papers are examined.

$2.19
See Also This Related BrainMass Solution

Market Research Implementation Plan: Verizon Inc.

I need help with a 150 word introduction for a Market Research Implementation Plan based on Verizon, Inc. will lower their FiOS Internet service. Address the following in the plan:

Conduct market research concerning the selected scenario using secondary market research resources.

- Locate an online resource. Identify the secondary research data from this resource that applies to your selected scenario and incorporate it into your Marketing Research Implementation Plan.

- Select two of the four market research tools you analyzed in your Research Tools Paper and develop at least two survey instruments, such as semantic differential, Likert Scale, and questionnaire, based on these tools.
Recommend sampling procedures for the implementation of the survey instruments.

APA standards.

View Full Posting Details