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Advertising and Public Relations Campaign

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A) Write a proposal to the Project Director, explaining the four basic components of your advertising and public relations campaign process. (80 Points)
4 Basic Components
1) Research
2) Formulation
3) Implementation/Control
4) Evaluation

B) Describe what decisions you will make at each stage of the process and state your action plan to complete the stages. (45 Points)
Possible information to include in your action plan in implementation:
? specify which media
- Magazines
- Newspapers
- Direct mail
- Internet
? The specifics;
- which publications
? More specifics;
- Which Issues
- Times
- Dates
? Budget for each vehicle
? Rationale behind each selection
APA formatting is REQUIRED and spelling, grammar and proper sentence structures count, deductions for errors will be taken.

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The response address the queries posted in 1066 words with references.

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The response address the queries posted in 1066 words with references.
// As per the requirements of the paper, it will discuss about the various 'Components of Advertising and Public Relations'. It will give you knowledge about the advertising components like research, formulation, implementation & control and evaluation //

Components of Advertising and Public Relations Campaign

A. Organizations providing the 'advertising and public relation' services create and build campaigns to enhance the interests, reputation and goodwill of their customers. The firms also include representatives from the media industry (Advertising and Public Relations Services, 2007). A campaign is undertaken to create awareness among the people about a particular service. This program is carried out by targeting a particular segment for generating sales or enhancing their awareness about the product or service rendered to the customers. There are four basic components of advertising and public relations campaign which are enumerated below:

1. Research;

2. Formulation;

3. Implementation / Control;

4. Evaluation.

To have an overview of the constituents of advertising and public relations campaign, it is essential to understand their meaning and relevance in the campaign process.

The first and foremost component of the advertising and public relations campaign is the research. In an advertising campaign, research is done with an objective of improving the efficiency of advertising and public relations campaign and also to increase professionalism. This marketing tool is used to collect the data regarding the campaign process to be put up. There are various types of research like the customized research, syndicate research etc. Research should be considered as a ...

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Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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