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Marketing Management

Just need some pointers and how to get started.. thanks

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The response addresses the queries posted in 466 words with references.
//Before writing about the ad campaign for online BBA covering, it is essential to gain knowledge about the key aspects of ad campaign. One should know about the key variables that should be kept in mind while creating the ad campaign.//

Introduction

It is a series of advertising messages, which share an idea or theme that develop an Integrated Marketing Communication (IMC). The marketing landscape is changing continuously from time to time; as now, the customers are relying more intemperately on internet for the gathering of information and purchasing. There are various variables and aspects that should be included in the ad campaign such as creativity, innovativeness, critical thinking, distinctiveness, approachability, effective and ...

Solution Summary

The response addresses the queries posted in 466 words with references.

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