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    Societal marketing management

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    Today's marketplace is fundamentally different as a result of major societal forces that have resulted in many new consumer and company capabilities. These forces have created new opportunities and challenges, and marketing management has changed significantly in recent years as companies seek new ways to achieve market excellence. Discuss the societal forces as well as the new opportunities and challenges they present. How has this changed marketing management?

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    Solution Preview

    Holistic marketing, sometimes called societal marketing or marketing 3.0 (Kotler) is a term that looks at the modern philosophies of marketing (marketing 2.0) through a societal connection. Where the marketing concept mandated ...

    Solution Summary

    This solution provides a discussion of marketing management specifically taking a look at societal marketing.