Purchase Solution

Functions of Public Relations

Not what you're looking for?

Ask Custom Question

4. Functions of Public Relations Paper

Prepare a paper in which you explain the organizational and societal functions of PR. From the following list select at least two functions you consider to be organizational functions of PR and two functions you consider to be societal functions.
a. Communications management
b. Relationship management
c. Media Relations
d. Publicity
e. Marketing communications
f. Employee relations
g. Investor relations
h. Social responsibility
i. Community relations
j. Consumer relations
k. Government affairs
l. Public affairs and issues management

Explain why you categorized your selected functions as organizational or as societal. What similarities and differences exist between the organizational functions and societal functions of PR?

2. Additional reference material:

3. http://www.gestiopolis.com/recursos/documentos/fulldocs/mar/relhumitoiz.htm http://www.redrrpp.com.ar/portal/index.php

Purchase this Solution

Solution Summary

Functions of Public Relations: explain organizational functions and societal functions

Solution Preview

Organizational functions of a PR are those functions which are directly related to providing benefits to the organization and its strategy and marketing function. Organizational functions are those distinct advantages that a good PR campaign provides to an organization such as brand building, creating public awareness, providing feedback, etc.

Public relations specialists handle organizational functions such as media, community, consumer, industry, and governmental relations; political campaigns; interest-group representation; conflict mediation; and employee and investor relations. They do more than "tell the organization's story." They must understand the attitudes and concerns of community, consumer, employee, and public interest groups and establish and maintain cooperative relationships with them and with representatives from print and broadcast journalism.

(source: http://www.bls.gov/oco/ocos086.htm )

Societal functions of a PR campaign are those functions which are aimed at providing benefits to the society in ...

Solution provided by:
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
Recent Feedback
  • "Thank you. "
  • "Thank you"
  • "Thank you. I got 20/20 last week for my discussion you help me out with."
  • "Thank you. Great Job. "
  • "Thank you. Great Job. "
Purchase this Solution

Free BrainMass Quizzes
Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.

Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.

Employee Orientation

Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.