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    4. Functions of Public Relations Paper

    Prepare a paper in which you explain the organizational and societal functions of PR. From the following list select at least two functions you consider to be organizational functions of PR and two functions you consider to be societal functions.
    a. Communications management
    b. Relationship management
    c. Media Relations
    d. Publicity
    e. Marketing communications
    f. Employee relations
    g. Investor relations
    h. Social responsibility
    i. Community relations
    j. Consumer relations
    k. Government affairs
    l. Public affairs and issues management

    Explain why you categorized your selected functions as organizational or as societal. What similarities and differences exist between the organizational functions and societal functions of PR?

    2. Additional reference material:

    3. http://www.gestiopolis.com/recursos/documentos/fulldocs/mar/relhumitoiz.htm http://www.redrrpp.com.ar/portal/index.php

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    Solution Preview

    Organizational functions of a PR are those functions which are directly related to providing benefits to the organization and its strategy and marketing function. Organizational functions are those distinct advantages that a good PR campaign provides to an organization such as brand building, creating public awareness, providing feedback, etc.

    Public relations specialists handle organizational functions such as media, community, consumer, industry, and governmental relations; political campaigns; interest-group representation; conflict mediation; and employee and investor relations. They do more than "tell the organization's story." They must understand the attitudes and concerns of community, consumer, employee, and public interest groups and establish and maintain cooperative relationships with them and with representatives from print and broadcast journalism.

    (source: http://www.bls.gov/oco/ocos086.htm )

    Societal functions of a PR campaign are those functions which are aimed at providing benefits to the society in ...

    Solution Summary

    Functions of Public Relations: explain organizational functions and societal functions