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    Functions of Public Relations Paper

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    Functions of Public Relations Paper
    *Select an organization with which is well known or you are familiar, and identify an issue within that organization that would have both organizational and societal implications.
    ?Explain the organizational and societal functions of PR.
    ?Identify an issue within that organization that would have both organizational and societal implications.
    ?For that organization, explain how you would address both the organizational and societal audiences.

    ? APA standards.

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    Running Head: PUBLIC RELATION

    Functions of Public Relation

    Public Relations or PR is an art of handling communication among an organization and its major publics to construct, direct and maintain a positive image. It is a significant function for an organization in concern to establishing its standing and brand image for its target market. Public Relation has a number of functions that play a prominent role in asserting that image (Peter & Donnelly, 2002).
    Mainly these functions are classified in two categories which are known as organizational or internal functions and societal or external functions. Here in this paper, both of these functions of public relation will be discussed. The selected organization for explaining the organizational and societal implications of an issue is Wal-Mart, which will also be discussed in this paper. Subsequently, the recommendation for addressing both the organizational and societal audiences will be talked about.
    Organizational Functions of Public Relation
    Organizational functions of public relations are the actions that interact with and influence the organizations. These comprise functions, like communications management, publicity, media, investor relations, community relations and employee relations. Organizational functions of public relation include procedures or activities that connect the diverse teams or procedures of a business (Functions of Public Relations, 2009). These organizational functions could be used by the company to distribute or disperse functional information to all of its employees, stakeholders and to other organizations involved with it.
    The organizational functions can be used by organizations for developing an effective and competent workforce so that the productivity of the company could be increased along with the establishment of its prominent position in the market. One of the significant functions of organizational functions is employee relations and the management of human resource. Another imperative function is handling customer relations or customer service (Lancaster & Reynolds, 2005). The management of customer relations is essential as ...

    Solution Summary

    Functions of public relations papers are examined.