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Functions of Public Relations

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I need to prepare a word paper in which I explain the organizational and societal functions of PR. I need to use at least one credible, external source (e.g. professional organization, textbook, journal articles, etc).

I have to also use an organization with which I'm familiar, and identify an issue within that organization that would have both organizational and societal implications. For that organization, explain how you would address both the organizational and societal audiences. I am in the Military ( US Army ), can you help me with this?

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Solution Summary

I need to prepare a word paper in which I explain the organizational and societal functions of PR. I need to use at least one credible, external source (e.g. professional organization, textbook, journal articles, etc).

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Organizational functions of a PR are those functions which are directly related to providing benefits to the organization and its strategy and marketing function. Organizational functions are those distinct advantages that a good PR campaign provides to an organization such as brand building, creating public awareness, providing feedback, etc.

Public relations specialists handle organizational functions such as media, community, consumer, industry, and governmental relations; political campaigns; interest-group representation; conflict mediation; and employee and investor relations. They do more than ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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