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    organizational and societal functions of PR

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    Functions of Public Relations

    Please help me with the following:

    Prepare a 1,050-1,400-word paper in which you explain the organizational and societal functions of PR. You must use at least one credible, external source (e.g. professional organization, textbook, journal articles, etc). Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational and societal implications. For that organization, explain how you would address both the organizational and societal audiences.

    The organization I have picked is Wal-Mart. Please use your own words, do not copy and paste. Thank You in advance for your help.

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    Solution Preview

    Organizational functions of a PR are those functions which are directly related to providing benefits to the organization and its strategy and marketing function. Organizational functions are those distinct advantages that a good PR campaign provides to an organization such as brand building, creating public awareness, providing feedback, etc.

    Public relations specialists handle organizational functions such as media, community, consumer, industry, and governmental relations; political campaigns; interest-group representation; conflict mediation; and employee and investor relations. They do more than "tell the organization's story." They must understand the attitudes and concerns of community, consumer, employee, and public interest groups and establish and maintain cooperative relationships with them and with representatives from print and broadcast journalism.

    (source: http://www.bls.gov/oco/ocos086.htm )

    Societal functions of a PR campaign are those functions which are aimed at providing benefits to the society in terms of providing them information about good and bad products, advantages and disadvantages of new products, product comparison, etc.

    Public relations helps our complex, pluralistic society to reach decisions and function more effectively by contributing to mutual understanding among groups and institutions. It serves to bring private and public policies into harmony.

    (source: http://www.prsa.org/_Resources/Profession/index.asp?ident=prof1)

    The similarity between the organizational and societal ...

    Solution Summary

    Prepare a 1,050-1,400-word paper in which you explain the organizational and societal functions of PR. You must use at least one credible, external source

    $2.19

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