organizational and societal functions of PR
Not what you're looking for?
Functions of Public Relations
Please help me with the following:
Prepare a 1,050-1,400-word paper in which you explain the organizational and societal functions of PR. You must use at least one credible, external source (e.g. professional organization, textbook, journal articles, etc). Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational and societal implications. For that organization, explain how you would address both the organizational and societal audiences.
The organization I have picked is Wal-Mart. Please use your own words, do not copy and paste. Thank You in advance for your help.
Purchase this Solution
Solution Summary
Prepare a 1,050-1,400-word paper in which you explain the organizational and societal functions of PR. You must use at least one credible, external source
Solution Preview
Organizational functions of a PR are those functions which are directly related to providing benefits to the organization and its strategy and marketing function. Organizational functions are those distinct advantages that a good PR campaign provides to an organization such as brand building, creating public awareness, providing feedback, etc.
Public relations specialists handle organizational functions such as media, community, consumer, industry, and governmental relations; political campaigns; interest-group representation; conflict mediation; and employee and investor relations. They do more than "tell the organization's story." They must understand the attitudes and concerns of community, consumer, employee, and public interest groups and establish and maintain cooperative relationships with them and with representatives from print and broadcast journalism.
(source: http://www.bls.gov/oco/ocos086.htm )
Societal functions of a PR campaign are those functions which are aimed at providing benefits to the society in terms of providing them information about good and bad products, advantages and disadvantages of new products, product comparison, etc.
Public relations helps our complex, pluralistic society to reach decisions and function more effectively by contributing to mutual understanding among groups and institutions. It serves to bring private and public policies into harmony.
(source: http://www.prsa.org/_Resources/Profession/index.asp?ident=prof1)
The similarity between the organizational and societal ...
Education
- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
Recent Feedback
- "Thank you. "
- "Thank you"
- "Thank you. I got 20/20 last week for my discussion you help me out with."
- "Thank you. Great Job. "
- "Thank you. Great Job. "
Purchase this Solution
Free BrainMass Quizzes
Business Processes
This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.
Marketing Research and Forecasting
The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.
Team Development Strategies
This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.
Paradigms and Frameworks of Management Research
This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.
Operations Management
This quiz tests a student's knowledge about Operations Management