Explore BrainMass

Explore BrainMass

    Defining Public Relations Paper

    Not what you're looking for? Search our solutions OR ask your own Custom question.

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Hello. I need assistance with the following assignment:

    -Write a 700-1,050 word paper in which you define PR. Include in your paper:

    *Explain your personal definition of PR and definitions from three different sources such as the Public Relations Society of America, text books, and so forth.

    *Compare and contrast these definitions in your paper.

    *Explain why you think there are so many different definitions of PR.

    -Format your paper according to APA standards. Provide ALL references that are used.


    © BrainMass Inc. brainmass.com March 4, 2021, 10:10 pm ad1c9bdddf

    Solution Preview

    Running Head: DEFINITIONS OF PR

    Definitions of Public Relations

    Public relation is a helpful component in the business that is used to evaluate and monitor the relationship between public and organization. The term public includes all the stakeholders that have an impact on the business operations. This tool mainly used to enhance communication between organization and public (Oliver, 2007). All other important activities such as employee retention, crisis management, customer relations are also the functions of public relation.
    Definitions of Public Relation
    According to Public Relation Society of America (PRSA), "Public relations help an organization and its publics adapt mutually to each other." (Source: Public Relation Society of America, 2010).
    A definition of public relation is given by Jefkin in 1994 that is," Public relations consist of all forms of communication outwards and inwards, between an organization and its publics for the purpose of achieving specific objectives concerning mutual understanding." (Source: Baines, Egan, William & Jefkins, 2004, p.84)
    According to Grunig in his book Excellence in public relations and communication management, Public relations are the," Management of communication between an organization and its public."(Source: Grunig, 1992, p.4)
    According to my view, public ...

    Solution Summary

    The expert defines public relations paper.