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The Various Definitions of Public Relations

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I need your help in defining public relations and can you include your personal definition of PR and I also need your help with definitions from three different sources. Can you help me to compare and contrast these definitions and can you help me answer the follwing question Why do you think there are so many different definitions of PR?

Can you answer the above questions with lengthy paragraphs. And can you include the sources for the three different definitions.

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Your help is GREATLY appreciated!!!

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This solution discusses the various definitions of public relations.

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P.S : Detailed definitions with explanations are attached in brainmass.doc file.

In my opinion public relations is the promotion protection of a company/organization/institute's image and these promotion promotions are intended to create goodwill for a company/organization/institute.

First of all let's give other different definitions of public relations from different sources and aspects:

Marketing aspect:
"The part of the promotional mix that evaluates public attitudes, identifies the policies and procedures of a firm or the individuals in it, and executes a program of action to promote public understanding and acceptance. "

Public relations encompasses a variety of marketing tactics that strengthen your credibility, enhance your image, develop goodwill or influence public opinion. These tactics, such as speeches, special events, newsletters, annual reports and news releases, are targeted to an audience. P.R. involves communicating who you are, what you do, and ...

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Umut Oltulu, MBA
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  • BSc, Dokuz Eylul University
  • MBA, Texas A&M University-Kingsville
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