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Definitions of Public Relations

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State your personal definition of Public Relations and list down definitions from three different sources. Compare and contrast these three definitions. Why do you think there are so many different definitions of public relations?

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Solution Summary

The solution compares and contrasts the different definitions of public relations and answers the question, "Why do you think there are different definitions of public relations?" References included.

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PUBLIC RELATIONS, defined

How is Public Relations (PR) defined? The Public Relations Society of America (PRSA) claimed: "Public relations helps an organization and its publics adapt mutually to each other." According to the PRSA, the essential functions of public relations include research, planning, communications dialogue and evaluation. Edward Louis Bernays, who is considered the founding father of modern public relations along with Ivy Lee, in the early 1900s defined public relations as a management function which tabulates public attitudes, defines the policies, procedures and interests of an organization. . . followed by executing a program of action to earn public understanding and acceptance." Entrepreneur.com defines public relations purely in terms of publicity work, describing PR as "Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives." Public relations and publicity are not synonymous but many PR campaigns include ...

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