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    Definition of Public Relations

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    Define public relations (PR). Include in your paper your personal definition of P.R. and definitions from three different sources (e.g., the International Association of Business Communicators [IABC], Public Relations Society of America [PRSA], text books). Compare and contrast these definitions.

    Why do you think there are so many different definitions of PR?

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    For all the definitions of public relations, the reason for that type of business being in existence comes down to profits, as does most everything about business comes down to profits. Profits are spurred by the successful sale of the company products, and when considered on a national or global scale, the services of some aspects of public relations are necessary to 'spread the word'.

    A local business in a limited market may be able to rely on word-of-mouth advertising and in fact, there are many types of companies who use that methodology. Examples include doctors, accountants, engineers, specialty shops, and local other products (fresh fish at the coast, for example), but once demand begins to spread out geographically, some of the functions of a PR firm should be considered.

    A rather abstract definition is "Public relations helps an organization and its publics adapt mutually to each other." In this ...

    Solution Summary

    The 566 word solution is a comprehensive view of the types of activities and goals which help to explain the various definitions of public relations. The value of public relations firms and how they fit into the business economy is explained.