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Marketing Myopia/Public Relations Myopia

Theodore Levitt (Harvard Business School) once wrote a powerful article about Marketing Myopia. Taking a page from his efforts, how would you describe the term Public Relations Myopia? Give a couple of examples of what you mean.

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Please see response attached, which is also presented below. I hope this helps and best of luck in your continued studies.

Note: You might also want to check out the article 'Marketing Myopia' by Levitt at URL: http://www.carreirasolo.org/archives/arquivos/MarketingMyopia.pdf for other examples given by the author.

RESPONSE:

Hi,

Let's take a closer look through discussion and example.

1. Theodore Levitt (Harvard Business School) once wrote a powerful article about Marketing Myopia. Taking a page from his efforts, how would you describe the term Public Relations Myopia? Give a couple of examples of what you mean.

1. Taking a page from his efforts, how would you describe the term Public Relations Myopia? ...

Solution Summary

Based on the article about Marketing Myopia by Theodore Levitt (Harvard Business School), this solution describes the term Public Relations Myopia through discussion and examples.

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