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Marketing Myopia/Public Relations Myopia

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Theodore Levitt (Harvard Business School) once wrote a powerful article about Marketing Myopia. Taking a page from his efforts, how would you describe the term Public Relations Myopia? Give a couple of examples of what you mean.

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Solution Summary

Based on the article about Marketing Myopia by Theodore Levitt (Harvard Business School), this solution describes the term Public Relations Myopia through discussion and examples.

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Please see response attached, which is also presented below. I hope this helps and best of luck in your continued studies.

Note: You might also want to check out the article 'Marketing Myopia' by Levitt at URL: http://www.carreirasolo.org/archives/arquivos/MarketingMyopia.pdf for other examples given by the author.

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Hi,

Let's take a closer look through discussion and example.

1. Theodore Levitt (Harvard Business School) once wrote a powerful article about Marketing Myopia. Taking a page from his efforts, how would you describe the term Public Relations Myopia? Give a couple of examples of what you mean.

1. Taking a page from his efforts, how would you describe the term Public Relations Myopia? ...

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