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The Meaning of Public Relations

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Please provide a brief response to address the following question: Why is it difficult to define public relations?

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Solution Summary

This solution provides an explanation for the meaning of public relations.

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Public relations is very comprehensive in nature. It has made defining PR difficult. For example as defined by Cultip and other PR is a management function. But according to the Society of America and Wikipedia it is more than that. Let us evaluate:

Public relations is the management function that identifies, establishes and maintains mutually beneficial ...

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