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Cultural Problems in Communications (Public Relations)

Sometimes cultural branding and public relations work hand in hand. How would you handle these cultural issues from a PR standpoint?

Brand: Perdue Chicken
Slogan: 'It takes a strong man to make a tender chicken'
Slogan in Spanish: 'It takes an aroused man to make a chicken affectionate.'

Brand: Chevy Nova
Name: Nova
Name's meaning in Spanish: 'It doesn't go.'

Brand: Schweppes Tonic Water
Name: Schweppes Tonic Water
Name's translation in Italian: 'Schweppes Toilet Water'

Brand: Coors Beer
Slogan: 'Turn it loose'
Slogan in Spanish: 'You will suffer from diarrhea'

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Solution Summary

This response discusses how one would present the branding of certain labels in light of cultural diversity and public relations.