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    Cultural Problems in Communications (Public Relations)

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    Sometimes cultural branding and public relations work hand in hand. How would you handle these cultural issues from a PR standpoint?

    Brand: Perdue Chicken
    Slogan: 'It takes a strong man to make a tender chicken'
    Slogan in Spanish: 'It takes an aroused man to make a chicken affectionate.'

    Brand: Chevy Nova
    Name: Nova
    Name's meaning in Spanish: 'It doesn't go.'

    Brand: Schweppes Tonic Water
    Name: Schweppes Tonic Water
    Name's translation in Italian: 'Schweppes Toilet Water'

    Brand: Coors Beer
    Slogan: 'Turn it loose'
    Slogan in Spanish: 'You will suffer from diarrhea'

    © BrainMass Inc. brainmass.com October 9, 2019, 9:30 pm ad1c9bdddf
    https://brainmass.com/business/marketing/cultural-problems-in-communications-public-relations-187552

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    Solution Summary

    This response discusses how one would present the branding of certain labels in light of cultural diversity and public relations.

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