Global Marketing- Discussion Questions
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1. How can cultural differences among audiences affect how public relations messages are interpreted and received? Provide examples from at least two cultures. Why should an organization's logo be pretested prior to engaging in communications or marketing abroad?
2. What are some of the ethical dilemmas faced by marketers in emerging global markets? Explain responsible marketing practices that should be followed in emerging foreign markets.
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Solution Summary
Global marketing discussion and ethical dilemmas are examined.
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1. How can cultural differences among audiences affect how public relations messages are interpreted and received? Provide examples from at least two cultures. Why should an organization's logo be pre-tested prior to engaging in communications or marketing abroad?
The main role of public relations entails relationship building and sustenance between one's clientele and customers. Building trust during such relations is of essence especially when crossing cultural barriers since different messages are perceived differently depending on the scope, type of message and its target audience. Cultural differences among audiences affects therefore how messages are received and interpreted because public relation practitioners must always be aware of the cultural differences that exist, learn their importance to the particular culture, and modify PR messages to suit the respective culture.
In one incident where cultural ...
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