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Business Level Strategies: Komatsu Company

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What business-level strategies are presently being employed by the competitors of the Komatsu Company (komatsu.com).

Some questions to support this analysis:

What is the strategic approach of competitors of Komatsu?
How do the competitors utilize various strategic means to serve customers and pursue profitability?
How are those competitors similar and different in their strategic approaches?

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The solution presents a brilliant discussion on Komatsu Company.

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What business-level strategies are presently being employed by the competitors of the Komatsu Company (komatsu.com).
Caterpillar targets the industrial customer and satisfies their needs through competitively priced, high quality products. CNH Global NV targets specific segments and satisfies their needs through products produced at low cost because of the location of manufacturing facilities. Deere & Company satisfies the needs of customers through high quality and reliable products and stressing that the products are American made.

What is the strategic approach of competitors of Komatsu?
The strategic approach of competitors of Komatsu is Caterpillar, CNH Global NV, and Deere & Company. Each of these competitors has a different strategic approach. Caterpillar has the strategy of acquiring companies ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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