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Business and Corporate Level Strategies

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Why is it important that the business level strategy should have the corporate level strategy in mind in order for the company (as a whole) to be successful? Why are business level strategies usually managed by mid-level managers who are responsible for departments or divisions?

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The Solution discusses the relation between business level strategies and corporate level strategies.

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Why is it important that the business level strategy should have the corporate level strategy in mind in order for the company (as a whole) to be successful?

The business strategy is used as a plan to attract new customers and to be competitive in their industry. The business strategy maps out specific goals the company is trying to reach like increasing their profit margin, increasing customers or targeting a new customer base for example. The plan will map out how the managers can make smart decisions that can determine how they hire individuals or bring on resources to complete projects.

The corporate strategy is a ...

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Danny Sava, PhD
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  • MBA, Grantham University
  • BSc, Grantham University
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