Purchase Solution

Corporate, business, functional, and operating strategies

Not what you're looking for?

Ask Custom Question

This has me very frustrated as to how to frame up the first part of this assignment. HELP! What is expected of this first portion, do I need to reword all the corporate philosophies of each of these four businesses? How would you approach making this a succesful assignment?

Now that you have studied economic indicators, it's time to turn your attention to competition and considering the future via forecasting. Prepare a report detailing the following
1. Review the web sites of the following companies participating in the power tool industry: Black and Decker, Makita, Bosch, Porter Cable. List as many corporate, business, functional, and operating strategies for each company as you can glean from the posted literature
2. Considering that forecasting services and other information agencies often differ in their prediction of the future state of the power tools industry and vital economic indicators, how would you go about putting a forecast together given these disparities?

This is what I have found in my text: It defines functional and operational as the same thing. What do I do about that?
Corporate Strategy
...as that strategy concerned with the broad and long-term questions of what businesses and organization is in or wants to be in and what it wants to do with those businesses."(Coulter, p.216, 2005)
2. Business Strategy
per index is related to competitive strategies.(Coulter, p. 183, 2005)
3. Functional Strategy
"Functional strategy (or operational strategies) as the short-term goal directed decisions and actions of the organization's various functional areas." (Coulter, p. 140, 2005)
4. Operational Strategy
"Functional strategy (or operational strategies) as the short-term goal directed decisions and actions of the organization's various functional areas." (Coulter, p. 140, 2005)

Purchase this Solution

Solution Summary

This discusses the Corporate, business, functional, and operating strategies

Solution Preview

It defines functional and operational as the same thing. What do I do about that?

Functional strategies
It include the strategy for each functional areas. Thus it includes marketing strategies, new product development strategies, human resource strategies, financial strategies, legal strategies, and information technology management strategies. The emphasis is on short and medium term plans and is limited to the domain of each department's functional responsibility. Each functional department attempts to do its part in meeting overall corporate objectives, and hence to some extent their strategies are derived from broader corporate strategies.
It is very ...

Purchase this Solution


Free BrainMass Quizzes
Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.

Income Streams

In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.