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    University of Phoenix: Mission Statement And Levels of Strategy

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    The mission statement for the University of Phoenix is as follows:

    The mission of University of Phoenix is to educate working adults to develop the knowledge and skills that will enable them to achieve their professional goals, improve the productivity of their organizations, and provide leadership and service to their communities.

    Is this a well-developed mission statement? Would you make any changes to it?

    There are 3 levels of strategy in an organization; corporate, business, and functional. Define each of these 3 levels and discuss the level at which you work.

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    The classes to be fast-paced but as a disciplined professional, keeping up was not a problem for me. The writing was not difficult either. In fact, I thought the writing requirements were a commendable expectation. However, I did not like the passive attitude toward students who were not disciplined or effective professionals. Particularly, some of my classmates could not write a complete sentence to save their lives and yet they received the same grade as I. That particular passiveness was a reoccurring theme in almost every class. (I get the feeling that professors are encouraged to be considerate.) How considerate is it, however, to pass students (adults) who can't form a complete sentence in a graduate level course?
    UOP has its share of bad publicity. However, private institutions are traditionally stained by PR problems as a result of bad management, and unscrupulous executives.
    As an educational institution, the mission statement should always include providing a quality education. But as a private institution, is UOP motivated by headcount and people herding? Can the two goals in the mission statement peacefully co-exist? I believe they can. Many, in fact, have proven that quality can result from calibrated strategies. Perhaps, UOP should plaster this goal all over the classrooms as a slight reminder to professors, recruiters and financial aid counselors.
    UOP and Bad Press.
    Many businesses are victims of targeted bad press (most of it toward UOP is well-earned, so I am learning). It can only be hoped, however that the Apollo group will not fall prey to the same management traps and financial snarls that have bankrupted so many companies in the past. Can you see it? UOP students studying their own school as a case study for "what not to do."
    UOP is new on the block and they are new on the stage (new by comparison to other companies). As a newly formed educational institution, there is a lot to learn and a lot to prove. As a private institution, they are under a lot of scrutiny. In spite, of the complaints and such, the saying goes, "you take out, what you put in." I agree with that for the most part. I think you can get a good education if you take advantage of class time. Consequently, the UOP business model and recruitment spiel is a good one. Adults learn differently and UOP seems to have done their homework to improve their enrollment numbers. Mass marketing strategies seems to be their greatest recruiting strategy.
    The business model is really a very good one--very innovative, very forward thinking, and a classic example of "outside the box" philosophy. In fact, I am sure other institutions will gladly incorporate many of the advantages of online classes and adult education recruitment. This copy cat syndrome makes it necessary to consider seriously the complaints against the ...

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