Purchase Solution

Mission Statements

Not what you're looking for?

Ask Custom Question

This should be a 600 words posting for discussion board.

You've found that mission statements are effective in getting everyone in the company focused and setting the tone for the marketing campaign. You set up a meeting with senior management to develop a new mission statement. Find the mission statement for a major company. Determine if the statement is product-oriented or market-oriented. Bring it and your comments to the meeting and also discuss possibilities for a mission statement for your company

1. Find the mission statement for a major company.
2. Determine if the statement is product-oriented or market-oriented.
3. Bring it and your comments to the meeting and also discuss possibilities for a mission statement for your company. (Give examples of what you would put into your company's mission statement).

Can you include references?

Thanks!

Purchase this Solution
Solution Summary

The following mission statement was developed by the Courtyard by Marriot chain:
"To provide economy and quality minded travelers with a premier, moderate priced lodging facility which is consistently perceived as clean, comfortable, well-maintained, and attractive, staffed by friendly, attentive and efficient people"
Product or Market Oriented

Solution Preview

Mission Statement for a Major Company
The following mission statement was developed by the Courtyard by Marriot chain:
"To provide economy and quality minded travelers with a premier, moderate priced lodging facility which is consistently perceived as clean, comfortable, well-maintained, and attractive, staffed by friendly, attentive and efficient people"
Product or Market Oriented
This is a good example of a business and industry focused mission statement which is powerful and effective. This mission statement is both product (hotel service) and market (people) oriented. Their specific market is quality and economy minded travelers. They are claiming they offer premier, moderately priced lodging; however, so do many other hotel chains. They had to make a distinction between them and their competitors so they took it a step farther by offering clean, comfortable, well maintained and attractive rooms with friendly and attentive staff. In summary, the Courtyard Marriot's mission is to satisfy basic customer needs which make them a market-oriented business; hence, their mission statement follows suit.
Comments
Courtyard Marriott's mission statement has developed a powerful and effective mission statement which ...

Purchase this Solution
Free BrainMass Quizzes
Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.

Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

View More Free Quizzes
Related BrainMass Solutions

  • Mission Statements

    319236 Mission statements necessary for size Are mission statements really necessary? Do successful small businesses have mission statements? Does organizational size matter in formulating mission statements?

  • Police Organizations - Mission Statements

    Address the following questions in your response: What are the key elements of a mission statement? Why are mission statements important? Do mission statements really serve a purpose?

  • Mission Statement Analysis

    References: Mission Statements. (2013). Fortune 500 mission statements. Retrieved from http://www.missionstatements.com/fortune_500_mission_statements.html Mission Statements. (2013). Restaurant mission statements.

  • Research diversity mission statements for corporations as we

    402831 Research diversity mission statements for corporations as well as non-profit organizations and summarize what seem to be common elements in those statements.

  • Vision and mission of a company

    597516 Vision and mission of a company Vision and mission statements are the essence of what an organization is and what it wants to become. Not all companies do a good job of crafting these statements.

  • Roles of mission, vision statements in strategic management

    408921 Roles of mission and vision statements in strategic management What is strategic management? What are the roles of mission and vision statements in strategic management?

  • Mission Statements: Effective or Worthless

    Consider the statements: "Mission statements are crucial to ensure an effective marketing organization." "Mission statements seldom offer worthwhile marketing value." Take a stand and justify one statement, supporting it with example(s).

  • Purpose of vision and mission statements

    593453 Purpose of Vision and Mission Statements Mission and vision statements can be powerful strategic weapons (Mullane, 2002) and vehicles for communicating culture. (Swales, & Rogers,1995).

  • Companies and strong mission statements

    85859 Are companies that have strong mission statements more likely to be successful? Are companies that have strong mission statements more likely to be successful? Explain your answer? In general, the answer is NO.

  • Strategic Management

    What are the roles of mission and vision statements in strategic management? Can an organization have a successful strategic plan without effective mission and vision statements? Why or why not?

View More Related Solutions