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Mission Statements

This should be a 600 words posting for discussion board.

You've found that mission statements are effective in getting everyone in the company focused and setting the tone for the marketing campaign. You set up a meeting with senior management to develop a new mission statement. Find the mission statement for a major company. Determine if the statement is product-oriented or market-oriented. Bring it and your comments to the meeting and also discuss possibilities for a mission statement for your company

1. Find the mission statement for a major company.
2. Determine if the statement is product-oriented or market-oriented.
3. Bring it and your comments to the meeting and also discuss possibilities for a mission statement for your company. (Give examples of what you would put into your company's mission statement).

Can you include references?

Thanks!

Solution Preview

Mission Statement for a Major Company
The following mission statement was developed by the Courtyard by Marriot chain:
"To provide economy and quality minded travelers with a premier, moderate priced lodging facility which is consistently perceived as clean, comfortable, well-maintained, and attractive, staffed by friendly, attentive and efficient people"
Product or Market Oriented
This is a good example of a business and industry focused mission statement which is powerful and effective. This mission statement is both product (hotel service) and market (people) oriented. Their specific market is quality and economy minded travelers. They are claiming they offer premier, moderately priced lodging; however, so do many other hotel chains. They had to make a distinction between them and their competitors so they took it a step farther by offering clean, comfortable, well maintained and attractive rooms with friendly and attentive staff. In summary, the Courtyard Marriot's mission is to satisfy basic customer needs which make them a market-oriented business; hence, their mission statement follows suit.
Comments
Courtyard Marriott's mission statement has developed a powerful and effective mission statement which ...

Solution Summary

The following mission statement was developed by the Courtyard by Marriot chain:
"To provide economy and quality minded travelers with a premier, moderate priced lodging facility which is consistently perceived as clean, comfortable, well-maintained, and attractive, staffed by friendly, attentive and efficient people"
Product or Market Oriented

$2.19