Explore BrainMass

Mission Statement Analysis

Share your research findings on a company of your choice. Include the company's mission statement and its congruence with your perspective on what constitutes a good mission statement. What changes would you recommend if you feel that the company's mission statement lacks direction?

Solution Summary

The purpose of this solution is to provide an analysis of an organization's mission statement regarding the mission statement's content, value of mission statement, recommendations for improvement, etc. The organization being examined is Whataburger; however, the information in this solution can be applied to all organizational mission statements.