Explore BrainMass

Explore BrainMass

    Mission, Vision and Corporate Culture

    Not what you're looking for? Search our solutions OR ask your own Custom question.

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    How does a company derive or determine its vision? Its mission? Values? Corporate culture?

    P.S. Please provide appropriate references for statements and/or quotations next to the statements and/or quotations itself. Apart from the references that you would provide at the end of your response as well.

    © BrainMass Inc. brainmass.com March 4, 2021, 7:37 pm ad1c9bdddf
    https://brainmass.com/business/organizational-culture-and-structure/mission-vision-and-corporate-culture-111973

    Solution Preview

    In order to derive its corporate vision, mission, values and corporate culture, first of all, the company conducts an in depth environmental scanning of its internal as well as external environment.

    Such in depth analysis of both the environmental highlights the strengths and weaknesses of the company as well as highlight the opportunities and threats present in the external environment of the company. Further, such analysis provides an overview of the relative attractiveness of the industry in which the company is operating along with analysis of other critical factors such as competition,etc. This exercise provides a strong platform to the management to formulate a corporate strategy for the company, including its mission, vision, values and corporate culture.

    The exercise to develop these elements should be developed in close consultation with the senior managers and representatives from the employees in order to make it sure that all the organization's employees clearly understand the mission and vision and embrace the corporate culture with full enthusiasm and motivation.

    Student: The above information was solely compiled by me, based on my understanding and knowledge of the subject matter. However, I am providing additional analysis from different sources below:

    Developing a Mission Statement:

    1. At is most basic, the mission statement describes the overall purpose of the organization.
    2. If the ...

    Solution Summary

    In order to derive its corporate vision, mission, values and corporate culture, first of all, the company conducts an in depth environmental scanning of its internal as well as external environment.

    $2.49

    ADVERTISEMENT