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Apple Strategic management

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Case study about Apple company from (the beginning to 2008)

1. Industry situation: (History, Development, Issues)
Describe: Milestones (Identify minimum four milestones (events)
Past Issues/problems that the industry faced (Four to five issues)
Current Industry Issues (minimum three issues)

2. Company situation:
2.1 (History, development, problems)==> Milestones (Minimum four milestones (events) Current Company Problems (Minimum three internal or external problems)

2.2 Present strategic posture ==> In the following sub-sections (a, b, c, and d), analyze the current vision/mission/goals/objectives/STRATEGIES/ structure& culture of the firm

2.2. a. Current vision/mission

2.2. b. Current goals/objectives

2.2. c. Current strategies ==> - Corporate Strategy
- Business Strategy
- Functional Strategy

2.2.d. Current corporate
structure/culture

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Solution Preview

1. Industry situation: (History, Development, Issues)
Describe: Milestones (Identify minimum four milestones (events)

The milestones:
1. April 1, 1976 Apple was established:
2. January 3, 1977 Apple was incorporated.
3. May 1980 Apple III was introduced:
4. 1984 the Macintosh was launched.

Past Issues/problems that the industry faced (Four to five issues Current Industry Issues (Minimum three issues)

Past Issues of the Industry:
1. The computers required special training to use.
2. The storage devices were inadequate;
3. The industry was not able to tap home user market;
4. It was difficult to get finance;
5. Software available for the machines was limited:
6. There was little compatibility between machines made by different companies:

Current Issues in the Industry:
1. Application related patent problems:
2. Discrimination against older workers:
3. Software makers have a kill switch with which the manufacturer removes certain parts of the applications:
4. Race for more sophisticated and smaller computers.
2. Company situation:
2.1 ( History, development, problems)==> Milestones (Minimum four milestones (events) Current

Company Problems (Minimum three internal or external problems)
Milestones:
1. The company first declared and ...

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