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Conceptualizing a Business: Vision, Mission, Strategic Direction, Principles, and Values

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Write a response about the importance of your selected business' vision, mission, and determining the strategic direction. Include the following:

1. Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.

2. Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.

3. Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.

4. Analyze how the vision, mission, and values guide the organization's strategic direction.

5. Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.

*Format the response according to APA guidelines.
*Use all necessary references.

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Solution Summary

This solution outlines steps for building a business vision and mission statement and defining the business's strategic direction in approximately 900 words. This solution is not in essay form; however, it addresses each issue outline with the necessary information that will help the student compile their own essay.

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1. Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.

The business chosen for this assignment is a nationwide retailer and wholesaler of organic food products and natural health products. The company will offer all kinds of organic, chemical free food products and natural health products sourced from all across the world throughout the United States via its own stores as well as retail network. The main USP of the company will be that its products will be guaranteed for quality, freshness and adherence to prescribed standards for organic food and the company will offer the largest variety or organic and natural health products to customers. The name of the organization will be "The Green Shop", depicting the environmental friendliness of the products.

The mission statement of the organization will be: The mission of Green Shop is to improve the health and lifestyle of customers by offering the largest selection of fresh, high quality and pure organic food and natural health to customers across the country.

We will differentiate our products and service by offering certification with respect to adherence to prescribed standards and regulations, or in other words "certified organic" products as well as natural health products sourced from all over the world. Customers will not need to go to any other place for their organic and natural health products requirement and will get large selection of natural health and organic products under one roof in ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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